First Impressions is a community swap assessment program: teams of volunteers in two communities each conduct an assessment of the other community’s downtown. UNH Cooperative Extension has recently started taking a new approach to the First Impressions program through the use of mobile mapping app Collector for ArcGIS and displaying the results in a Story Map. The main goals of the program are to obtain feedback from first time visitors that highlight positive assets and opportunities for improvement. Community leaders and volunteers then implement recommendations to improve their downtown. Outcomes may include increasing visual appeal, improving marketing, branding and promotion of the downtown, and enriching the climate for new businesses, residents and visitors.
Somersworth community members and leaders
Esri ArcGIS Online, Esri Story Maps, Collector for ArcGIS
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