First Impressions: Gorham, NH

First Impressions Gorham NH


First Impressions is a community swap assessment program: teams of volunteers in two communities each conduct an assessment of the other community’s downtown. UNH Cooperative Extension presents their assessments through the use of Story Maps.  Using Collector for ArcGIS, a mobile mapping app, they’re able to collect relevant data, including photos, and present their results in a way that is both visually appealing and easy for users to interact. The main goals of the program are to obtain feedback from first time visitors that highlight positive assets and opportunities for improvement. Community leaders and volunteers then implement recommendations to improve their downtown. Outcomes may include increasing visual appeal, improving marketing, branding and promotion of the downtown, and enriching the climate for new businesses, residents and visitors.


Gorham community members and leaders


Esri ArcGIS Online, Esri Story Maps, Collector for ArcGIS

Key People:

UNH Cooperative Extension


Casey Hancock

Learn more:

View Online Map More Info







About the author

Casey Porter

Casey Porter is the Community Development Program Coordinator at UNH Cooperative Extension More info

About the author

Christina Herrick

Christina Herrick is a part-time foodie and full-time scientist. She currently works at the University of New Hampshire as an interdisciplinary researcher and geospatial science ninja within Earth Systems Research Center, Cooperative Extension, and the Departments of Political Science, Anthropology, and Kinesiology.