First Impressions is a community swap assessment program: teams of volunteers in two communities each conduct an assessment of the other community’s downtown. UNH Cooperative Extension presents their assessments through the use of Story Maps. Using Collector for ArcGIS, a mobile mapping app, they’re able to collect relevant data, including photos, and present their results in a way that is both visually appealing and easy for users to interact. The main goals of the program are to obtain feedback from first time visitors that highlight positive assets and opportunities for improvement. Community leaders and volunteers then implement recommendations to improve their downtown. Outcomes may include increasing visual appeal, improving marketing, branding and promotion of the downtown, and enriching the climate for new businesses, residents and visitors.
Gorham community members and leaders
Esri ArcGIS Online, Esri Story Maps, Collector for ArcGIS
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